Saved my lash extensions
I get a full set every 3 weeks. Since switching to SMUG, my retention has literally doubled. Nothing touches my lashes overnight.
Amelia R. Verified Buyer
Lash Wearers
4.9 · 1,240+ reviews
The Original Contoured 3D Blackout Sleep Mask— Wink Baby Blue
Peaceful, calming baby blue shade with sweet sleep-wink details.
£15.00£22.00Save 31%
Colour · Wink Baby Blue22 styles
1
Free Shipping £30+
30-Day Sleep Trial
Lash Extension Safe
The Science
See what your lashes feel.
Flip between a standard flat sleep mask and the SMUG 3D contoured dome. The difference is everything.
Eyes nestled inside a 3D dome.
- Zero pressure on eyes & lashes
- Lash extensions 100% protected
- Complete, undisturbed REM comfort
- No skin creasing or smudging
Shop the Look
22 prints · 1 fitWorn in the wild.
Pick the mood. Tap a look to load that shade in the picker above.
A morning ritual
Wake up unbothered.Stay smug.
Slip into the soft pink wink, pour the coffee, hold the call. SMUG is the quiet luxury you wear to bed — engineered for rest, styled for the bedside table.
Engineered for sleep
Every detail, considered.
Eyelash-Friendly 3D Dome
Deeply recessed cavities give your lashes and lids breathing room. Zero friction.
Apples to apples
Why settle for a flat strip of fabric?
SMUG ContouredStandard Flat
Light Leakage0%30%+
Lash FrictionNoneHigh
Skin CreasingNoneFrequent
Side-Sleeper FitSecureSlips off
BreathabilityCoolingSweaty
Loved by sleepers
1,240+ five-star reviews.
Pitch black at 2pm
I work night shifts and have eyelash extensions—this blocks out every ray of sun without crushing my lashes. Game changer!
Jordan K. Verified Buyer
Shift WorkersBest long-haul companion
Used it on a 13-hour flight from London to Singapore. Slept like I was in my own bed. The nose cushion is genius.
Priya S. Verified Buyer
TravelersSoft, light & totally dark
I'm a side-sleeper and it stays in place all night. No mascara smudges in the morning, no creasing.
Mia L. Verified Buyer
Lash WearersTook it everywhere
Lightweight, packs flat into the carry pouch. The strap is the softest I've used.
Tom B. Verified Buyer
TravelersDaytime sleep, finally
After 6 years of poor daytime sleep as an A&E nurse, this is the first mask that's actually 100% blackout.
Hana M. Verified Buyer
Shift WorkersFAQ
Everything you wanted to know.
No — that's exactly why SMUG was designed. The 3D contoured domes keep all fabric away from your lashes, so there's zero friction or pressure. Lash artists worldwide recommend it.
Hand-wash gently with mild soap and cool water, then air-dry away from direct heat. Avoid the washing machine to preserve the 3D dome structure.
Yes. The soft adjustable strap and contoured fit stay secure in any sleeping position, including stomach and side sleepers.
Every SMUG mask comes with a 30-night sleep trial. If it isn't right for you, return it for a full refund — no questions asked.